Emma Wingate

Cathedral of Cars

The new ‘brand experience centers’ of international business have become the temples to which we journey.  In our thousands we make a pilgrimage, on our weekends and our holidays, to see, to shop, and to experience something which makes our lives interesting and meaningful.

In the new Porsche Museum in Stuttgart Germany, one of the smallest, but most profitable car manufactures express their standing and celebrate 60 years of buisness, with a spectacular building. Its design is based on the the core visual and philosophical principles of the company, one of which is “Das David Prinzip”. The David Principal references the biblical tale of David and Goliath, the small boy who defeats a giant. The question becomes: Can Porsche still be considered a David, or is it really a Goliath? Porsche stand at the forefront of brand
development, their name and design ethics are attached to almost everything from super-cars and smoking pipes, to clothing and cutlery. In their new Cathedral like space on Porsche Platz we can all buy a slice of the Porsche experiance, in the museum, shop, cafe and restaurant.